Less is More: la rivoluzione dello skin-minimalism nella beauty routine

Less is More: the skin-minimalism revolution in the beauty routine

Today, "less is more" is the mantra that guides both prices and beauty routines. The essential is increasingly becoming the way to go, and skinminimalism , a cosmetics concentrated in a few lines of INCI and balanced to guarantee not too extensive but effective layering, represents the new frontier of beauty and health brands.

The skin is becoming increasingly sensitive and intolerant due to exogenous factors. Irritation, erythema, sensitivity to chemotherapy drugs, stress, allergies and mental distress can cause skin reactions with strong psychosomatic appeal. For this reason, the best formulations are characterized by a few specific, natural, sustainable, ecological and highly concentrated ingredients. Essential and short INCIs prevent the skin from having too many interconnections, which are particularly important in periods in which regeneration must follow a physiological and natural process.

A good cosmetic does not cure because, if it did, it would be a drug. However, it can assist a drug that could be very aggressive, dehydrating and making oily and acne-prone skin particularly sensitive. The first dermocosmetic strategy consists in restoring the barrier function of the skin. For this reason, it is important to use cosmetics with good nourishing, restructuring and hydrating properties. Excellent examples include shea butter, plant oils (hazelnut, grapeseed, almond) and plant-based moisturizers.

If the products are enriched with Vitamin E (tocopherol) , with its antioxidant and protective properties, you can only be satisfied with having identified a quality cosmetic brand.

Not everything that is natural is without contraindications. Allergens, pursuant to the EU Directive, must be reported on the label. Among these, the most common are linalool, limonene, citral and eugenol. Other ingredients to avoid include petrolatum, hydrocarbon derivatives, some nano-form sunscreens and preservatives such as parabens and formaldehyde releases.

From a legislative point of view, all products that comply with the new EU regulation are safe, having passed strict mandatory controls and tests. However, this is no longer sufficient. To choose an effective brand that maintains and strengthens the skin barrier against smog, dust and pollution, it is advisable to opt for a brand that has passed the formulation test, the result of studies, research and innovation, and the application test, deriving from practical experimentation and technical implementation of work protocols.

Sensi Skinfood is all this. The line was designed and formulated by a team of professionals (dermatologists, aesthetic doctors, pharmacist formulators) and included in work protocols that amplify its effectiveness and functionality. Sensory pleasantness is never overlooked in neurocosmetic rituals, which for Sensi Skinfood represent the evolution of traditional cosmetics. This approach goes beyond beauty and aesthetics to achieve the well-being and health of the skin.

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