Do you know what Circular Beauty is, also known as Upcycling Beauty?

The collective sensitivity of the population towards environmental sustainability and the waste too often practiced by each individual also affects the cosmetic sector.

In recent years there has been more and more talk of Circular Beauty, i.e. the conversion of food waste into cosmetic ingredients. With this in mind, even ingredients that are not aesthetically pleasing to the consumer can avoid being discarded and enter the cosmetic supply chain as a source of alternative and sustainable ingredients, with a consequent reduction in food waste and virtuous corporate innovation.

Cosmetic products are widely used (on average each person uses 7 to 12 cosmetics per day).

From dried fruit it is possible to obtain essential oils and from the shells useful ingredients for scrubs. From olive waste it is possible to obtain ingredients useful for the lipophilic component of cosmetics and with antioxidant properties.

Everything can have a second life.

Even the seeds and skins of the grapes discarded during the production of wine can become a precious and sustainable cosmetic ingredient after crushing and pressing, which preserves a significant percentage of the polyphenols of the berry , just as aesthetically unpleasant fruit can preserve the properties of its components, such as vitamins, minerals and other trace elements, entering the cosmetic supply chain as natural ingredients of Circular Beauty.

Collaboration between companies is increasingly a crucial starting point for supporting Circular Beauty and reducing the environmental impact of the various production sectors.

For Sensi Skinfood, the choice to embrace the Circular Beauty philosophy has never been just a commercial and marketing question, but has become a real push towards a world that has rediscovered sensitivity for environmental issues, for respect for the territory and for the reduction of waste, aware of the importance of wanting to make a contribution to an economy that must necessarily question itself, despite all the difficulties inherent in the changes affecting production, on the prospects of the environment in which human beings live , on the reduction of the exploitation of natural resources which are limited compared to the growth dynamics of the world population and on the enormous production of waste which is becoming more and more expensive to dispose of.

Implementing the combination of circular economy and sustainable aesthetic well-being represents the future of cosmetics for Sensi Skinfood which has the following products in its collection:

  • Body Oil - Grape Seed 100ml

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  • Face Oil - Hazelnut 100ml

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  • Instant Nourishment Scrub - Hazelnut & Shea 50ml

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  • Detox Mask - Pumpkin & Sage 50ml

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