The skin, in fact, which is the largest organ of the human body, needs water to keep it stretched and bright. For this reason, moisturizing the skin is a good habit from a young age.

But to obtain the desired results it is necessary to know and choose the serums correctly and to combine them with the creams chosen specifically for the different skin types and the different functions.

The face cream is a blend, an emulsion of active ingredients, oils and water that nourishes the skin. There are different types that differ in the phases of the day (day and night), or in the main actions (anti-aging, anti-wrinkle, anti-stain, etc.).

In general, the face cream performs the function of moisturizing and depending on the formulations it can have a nourishing, elasticising or firming action. The dense and heavy ingredients of the creams have the task of creating a barrier on the skin, defending it from external agents and retaining moisture and, therefore, natural hydration.

For example, the night face cream is used to give the skin hydration throughout the day by absorbing the active ingredients in the hours of rest, while the day face cream is used to protect the skin from smog and external agents and constitutes an excellent basis for trick.

The serum completes all skincare products and amplifies their effect. No wonder many women, not just beauty consultants or make-up artists, can't do without them. Serums are the most effective weapon to combat specific skin problems, from aging to enlarged pores or an uneven complexion. Super concentrated, powerful and rich in beneficial substances for the skin, they must be applied correctly so as not to nullify their effects, so as to obtain maximum results. The serum does not contain lipophilic excipients and for this reason its is a cosmetic formulation that allows the active ingredients, present in the right concentration, to reach their goal sooner. Serums contain the most potent dose of ingredients:

antiaging

antioxidants

peptides

skin lighteners.

Peptides are the last frontier of cosmetic active ingredients and a great ally of skin beauty thanks to the formulation with very small, easily absorbable molecules that penetrate deeply, reaching the heart of the cell more easily. Since active ingredients are more expensive than excipients, serums are often more expensive. On the other hand, they should not be used in the same quantity as a face cream and therefore have a longer duration. If applied correctly they can last even months and the dropper bottles are of great help because they allow you to dose the product without wasting it.

Due to the concentrated nature that characterizes it, whey is the classic example of " less is more ".

The skin is in fact able to absorb only a small amount of product to the point that an excessive amount could make the skin oily or favor the appearance of imperfections.

Before applying the serum, always make sure your fingers are clean, to prevent bacteria from spreading on the skin and avoid the appearance of imperfections.

The serum in a small quantity should be placed on 5 points of the face before being spread with the fingertips. The 5 points are located in the center of the forehead, on the nose, on the chin and on each cheek: this distribution guarantees uniformity and the correct quantity.

When applying the serum, always spread it starting from the center of the face outwards and never forget the neck and décolleté.